This article was originally published on July 17, 2018. In view of the news about the new Epic Games Store, which offers an 88/12 license (it should start selling Android games in 2019) and that Discord now promises a 90/10 share in favor of developers, we have re-elected this article on why time for the 70/30 App Store-Split could be reserved. This type of approach is welcome because it highlights how App Stores are used and the added value they add (or not) to earn their participation in sales. This could see much more flexible revenue shares depending on whether a user came directly through the store or via a number of affiliate links, not to mention their status within an App Store`s VIP program and the diarrhea they use. Pricing tool. The App Store Connect pricing tool allows you to manage prices based on current exchange rates. In the event of a tax change or monetary adjustment in a given region, the price of subscriptions is usually not affected unless you decide to pass the change on to your users. If you want to change the price of a subscription in a given market, it`s important to understand which markets are fiscally inclusive before taking action. For example, if you decide to reduce the subscription price for users in Germany, you will receive the turnover less the VAT of the European Union and decreased by the commission of Apple. Standard prices for the App Store Connect pricing tool include applicable taxes that Apple collects and leaves.
For more information, see Appendix 2 of the Apple Developer Program License Agreement, which describes areas that are treated differently for tax. The cup was distributed between the carrier, the “store” (then known as the portal), sometimes the media in which it was published and other medium-sized companies. The new Microsoft Store pricing structure offers developers up to 95% of revenue, but this only applies to “consumer apps (excluding games).” After one year of service, your revenue stake increases to 85% of the subscription price, net of any taxes incurred, so Apple takes care of 15% of your revenue. Similarly, without exaggerating my current obsession with blockchain games, most potential app stores and game distribution channels in this industry highlight their “better than 70:30” splits to attract developers. .